magazine terminology

Magazine terminology

1. The Masthead is the title of the magazine, it is placed at the top of the magazine cover in a large font. 
2. Strapline a slogan 
3. Puff usually stands out from the other text on the page, normally in bright colours. They usually show promotional offers.
4. Plug this would normally contain the price, logo or promotion offers inside the magazine, this would normally be placed on either the top left or right of the magazine. Because of this, these normally get called the "ears" of the magazines.
5. Buzz Words "Exclusive" "wow"= Example of buzz words
6. Copy main story of magazine
7. Headline the title for the main article, would normally be catchy
8. Banner text which will normally be on a colourful background so that it stands out. The banner is usually positioned at the top or bottom of the magazine.